Here at SIC we take the passion and commitment for downwinding performance from our Maui, Hawaii home base and apply this drive for excellence to everything we make. We spend endless hours developing our products and technologies to create not only the best products on the water but to make sure we have something for everyone. Whether you are a novice paddler just getting into SUP or an advanced open ocean paddler we make a product that will fit within your paddling style as well as your budget.