Bound by Water

Here at SIC we take the passion and commitment for downwinding performance from our Maui, Hawaii home base and apply this drive for excellence to everything we make. We spend endless hours developing our products and technologies to create not only the best products on the water but to make sure we have something for everyone. Whether you are a novice paddler just getting into SUP or an advanced open ocean paddler we make a product that will fit within your paddling style as well as your budget.

At SIC family comes first, and winning second. None of it would be possible without the circle of friends and athletes that defines SIC. This community or Hui is what gives the SIC brand its face, its personality and its soul. The team provides priceless feedback that is essential to the design process. Working very closely with our founder Mark Ra

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At SIC family comes first, and winning second. None of it would be possible without the circle of friends and athletes that defines SIC. This community or Hui is what gives the SIC brand its face, its personality and its soul. The team provides priceless feedback that is essential to the design process. Working very closely with our founder Mark Ra

Read More

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