At Wilder Side, we're about helping paddlers and e-boaters get to the water, get in the water, and have more fun on the water. What started out as a personal mission to get to the water in 2018 became a passion, and then a vision for assisting other nature lovers. We are about maximizing the fun and minimizing the hassle. So whether its loading your canoe on top of your Jeep, or getting your gear to the water, we play in that space. Our first product solves one of the first problems... getting a heavier rig get to the water from the campsite or parking lot solo. Our revolutionary Freedom Launcher (tm) provides retractable gear for either kayaks or canoes, custom built for your craft.