Our love for fishing drives who we are and what we do. For 90 years, people have trusted the Lucky Strike name given to an incredible and innovative lineup of spoons, spinners, plugs, and landing nets. A family owned and Canadian company, we've evolved to become one of North America’s oldest and largest tackle and landing net manufacturers. We're proud to keep a strong connection to our roots. It's something that we reflect in our products and our commitment to each and every one of our customers.